What is Usability?

During my web travels, I have seen the term usability thrown around everywhere and although on the face of things, its an easy concept to grasp; I searched for an in-depth resource to explain the term, its applications and examples. Then I came across this, give it time, takes a good 2 minutes to get started:

Jared Spool
Founding Principal, User Interface Engineering

Jared M. Spool is founder of User Interface Engineering, the largest usability research organization of it’s kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers. ABSTRACT
What’s the most effective way to strengthen a brand on the internet? Recent research shows that it isn’t using traditional branding techniques.

Video is property of Google Techtalks.

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