Should your website have a client list? This is a question that a client popped to me not long ago. That got me thinking.. is it a necessity or a bit of self indulgent showy-off-ness?
I then asked some of my previous clients about what they looked for when they selected Acuity Designs for their project; ‘who I had previously worked with’ was as high up on their list for many as ‘standard of work’.
In general, the majority wanted not only to see who they wwere as in company names, but also whether we had worked with clients similar to themselves in the past. A client list is great in that it helps to position yourself within certain key markets and show off a bit of expertise. That got me wondering, whether rather than just the list I have now, – maybe I should be ordering the client list by industry / size of company / work done?
Some have said that posting a client list, lets your competitors know who your doing work for – which in our industry – I can’t see a huge drawback or disadvantage that that poses?
What do you think, should every design site have a client list for potential clients to peruse?
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