Resources: Sending Mass E-Mail Newletters
After some time you are likely to have built up a fairly decent size list of people who are at least a little interested in your services or what it is you get up to. It is essential to keep these people informed about how your progressing, recent projects, pricing deals etc. An effective means of doing this is a periodic (e.g monthly, quarterly) newsletter.
Firstly, below are some links that help to explain and understand what constitutes spam and how to keep your newsletters out of the recipients junk box:
- Send Blaster
Nowadays most mail servers have built-in antispam filters; they are quite smart, but sometimes they fail and delete (or mark as spam and redirect to some “spam” folder) perfectly legal messages; this is a common problem with Hotmail and other very popular free mail services. If you feel a lot of your messages are filtered out and not delivered, here are some basic rules to avoid being named a spammer by mistake.
- Ezine: Spam
If you send emails to or from the United States, then you may need to comply with the anti-spam requirements of the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act). This article contains the basics of what a small business owner or internet marketer needs to know to get started with their email compliance.
- Good Practice for Mass E-mails
E-mail provides a quick, convenient way to get through to a large audience for a variety of purposes. However, while most users will be in agreement about the nuisance of receiving spam mail, many may not consider adequately the consequences of sending mail to a large number of addressees.
Help in Sending and Evaluating the Success of your Newsletters
How to manage, design, evaluate and record the e-mails you send:
- Campaign Monitor
Campaign Monitor is a great service that will automate, most of the technical aspects of sending and monitoring newsletters. They also have a great resources section that should guide the most adventurous of you: Campaign Monitor Resources
- iContact
The Email Marketing Service That Allows You To Easily Track Sends, Opens, Clicks, and More! iContact is Trusted by Small Businesses, Fortune 500 Companies, and 398,692 Users! Use one of our 300+ professionally designed email newsletter templates or one of your own for beautiful permission-based email marketing campaigns.
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