We were just having through our client list generated during 2009. Kind of surprised but encouraged to see that a substantial amount of our work came through referrals. Referrals – Need ‘Em, Get ‘Em, Love ‘Em.
Referrals are great as clients who have used your services and are happy bar the standard of your work has to be one of the most powerful marketing tools at your disposal.
What can be better than a previous client telling a potential client how great you are?
massaging your businesses image to the point whereby when you are contacted by the lead – they are already convinced that you are the perfect company to take on their project.
This is one reason why I believe its essential to treat every single one of your clients as personably as you can and deliver the highest standard of work possible – every time! What may seem as trivial follow-up emails, unnecessary meetings are the food that feeds their perception of you. This will be evident to others when they refer you.
How do you ensure clients refer you onto other potential leads?
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[...] Referrals – Freelancing Dreams [...]
[...] Referrals – Freelancing Dreams [...]
I enjoyed this post. I thought the readers might appreciate this white paper which describes an interesting customer follow-up strategy which, if done correctly, can generate customer referrals. Below is a direct link to the white paper which bypasses the name and email collection web pages. This link should work until IT decides to change it.
http://www.frequentfollowups.com/whitepaper.aspx
- Robyn Williams
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