Designers – Maximising The Value Of Your Work
We here have been looking at developing a CRM system here, and as such we got talking about customer service and its relation to our business. Importantly, our pricing.
The more we talked, the more we realised there is no principal value to our work. To explain, the value we place on our work is based on perception. What we consider the value of our work is defined primarily by our positioning our services in a certain way in marketing and sales.
Part of your charging process should be evaluating what your clients will find the most value in. They may care most about how well a project is executed; they mare care most that you meet stringent deadlines or they mare care most that you get the job done with out them guiding your hand the whole way.
Value = service
Value instrinsicly comes from service, not from design.. Design has long become a commidity, in that your clients can get it anywhere. They can even claim to do it themselves. Your competitors are at varying positions within what it is these days a vast pricing spectrum. there will always be somebody who charges lower than you and can design to the same level of quality as you – you need to evaluate what value you add and use that to position your services.
Customer service, as well as being ‘young and fresh’ are what at this point in time we believe stand us apart from our competitors.
What stands you apart?
You can add value by anticipating your clients needs, by under-promising and over-delivering. Find ways to add value!
Related Posts:
Designers – Maximising The Value Of Your Work
We here have been looking at developing a CRM system here, and as such we got talking about customer service and its relation to our business. Importantly, our pricing.
Part of your charging process should be evaluating what your clients will find the most value in. They may care most about how well a project is executed; they mare care most that you meet stringent deadlines or they mare care most that you get the job done with out them guiding your hand the whole way.
Value = service
Value instrinsicly comes from service, not from design.. Design has long become a commidity, in that your clients can get it anywhere. They can even claim to do it themselves. Your competitors are at varying positions within what it is these days a vast pricing spectrum. there will always be somebody who charges lower than you and can design to the same level of quality as you – you need to evaluate what value you add and use that to position your services.
Customer service, as well as being ‘young and fresh’ are what at this point in time we believe stand us apart from our competitors.
You can add value by anticipating your clients needs, by under-promising and over-delivering. Find ways to add value!
Related Posts: