We here have been looking at developing a CRM system here, and as such we got talking about customer service and its relation to our business. Importantly, our pricing.
The more we talked, the more we realised there is no principal value to our work. To explain, the value we place on our work is based on perception. What we consider the value of our work is defined primarily by our positioning our services in a certain way in marketing and sales.
Part of your charging process should be evaluating what your clients will find the most value in. They may care most about how well a project is executed; they mare care most that you meet stringent deadlines or they mare care most that you get the job done with out them guiding your hand the whole way.
Value instrinsicly comes from service, not from design.. Design has long become a commidity, in that your clients can get it anywhere. They can even claim to do it themselves. Your competitors are at varying positions within what it is these days a vast pricing spectrum. there will always be somebody who charges lower than you and can design to the same level of quality as you – you need to evaluate what value you add and use that to position your services.
Customer service, as well as being ‘young and fresh’ are what at this point in time we believe stand us apart from our competitors.
What stands you apart?
You can add value by anticipating your clients needs, by under-promising and over-delivering. Find ways to add value!
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[...] Designers – Maximising The Value Of Your Work [...]
Wow, its nice. A well planned pricing mechanism, with aim to deliver quality services to our clients, explaining the importance of services, at every aspect of work. Basically, it is about understanding the importance of services and how effectively, all Web design Company, across the globe can make use of it. For rendering quality work to our clients, value of services rendered is of utmost importance.
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Although we have a general pricing structure, this will of course vary from project to project and our website now has a “from” price put up at the request of some previous clients.
One client in particular got under my skin, he rang me up and said “How much for a logo?”, no hello, no nothing. So I said we would need to go through a few details in order to get a quote to him, to which he said: “No, no, forget all that, just tell me how much for a logo?”. This went back and forth 3 times before I eventually gave up and said “Go and call an estate agent, and ask how much for a house, I GUARANTEE, they will not give you a price off the top of their heads.” He left the phonecall in a hurry, but called back 30 minutes later to apologise and go through his requirements. The client has gone on to become one of our more frequent, and we have done 4 logo projects for him in the past 6 months.
I realise I may have gone off the point there a little, but the client basically thought that because he found websites online that could offer him a logo for $29, $49 or $99, that everyone else could give him the same. Once I had spoken to him for 20 minutes, explained our process, the research and the development, his view completely changed. A logo isnt something you can just buy, a logo should be seen as an investment, it is, afterall, the face of your company.
In my opinion, to be a good freelancer, the ability to be a good salesman could also come in handy. Im lucky, I was a salesman for almost 10 years
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[...] Designers – Maximising The Value Of Your Work [...]