Award Winning Design With A Fresh Breath of Creativity

Questionnaire

The purpose of the Brief Questionnaire is to communicate to Acuity Designs what you want your logo and website to achieve. The questions contained in this document are intended to help us:

  • Determine your business identity
  • Define your audience
  • Confirm any technical limitations for our designers

To make the Design Brief effective, focus on what you want to communicate and provide succinct answers to each of the questions. The designer’s role is to provide the visuals that support these responses.
Furthermore, knowing what you don’t want to communicate is as valuable as knowing exactly what you do want to communicate.
Some questions in this document may address similar issues. By providing consistent answers, you will successfully reinforce the key values of the design. In doing so, you will create a strong set of criteria for our designers to work from.

Once you have completed the questionnaire, please forward attached file to

Overview

What is your company name? (required)

What is your email address? (required)

What was the idea behind the business name? Is there a unique story behind it?

What product or service does your business offer?

Who is your target audience and who is your most ideal customer?

Who are your competitors and how do you differ from them? (Please provide links and company names)

Please provide general information about your business (location, years in business, employees, etc.)

 Website Details

Are you rebranding an existing website?

What is your target geographical area? (UK, London, Europe, etc?)

What types / categories of products / services are you offering?

Do you have any colour preferences?

Which websites do you like best? Please give specific examples with what you like about them?

Do you want to be able to manage any part of the site yourself?

Do you have an idea of how you what type of information you would like for each product? Please explain generally.

Do you want to make online sales?

Please provide any additional details: