The purpose of the Logo Brief Questionnaire is to communicate to Acuity Designs what you want your logo to achieve. The questions contained in this document are intended to help us:
To make the Design Brief effective, focus on what you want to communicate and provide succinct answers to each of the questions. The designer’s role is to provide the visuals that support these responses.
Furthermore, knowing what you don’t want to communicate is as valuable as knowing exactly what you do want to communicate.
Some questions in this document may address similar issues. By providing consistent answers, you will successfully reinforce the key values of the design. In doing so, you will create a strong set of criteria for our designers to work from.
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