Marketing

Don’t be another washed up freelancer – The Freelance Lifecycle

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The more I network on sites such as twitter  and talk to freelancers around the world; typical life – cycle seems to be the same for freelancers – especially within the first 6 months and a condition that I am now going to call ‘the-slump‘ strikes again!


Referrals – Freelancing Dreams

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We were just having through our client list generated during 2009. Kind of surprised but encouraged to see that a substantial amount of our work came through referrals. Referrals – Need ‘Em, Get ‘Em, Love ‘Em.

Referrals are great as clients who have used your services and are happy bar the standard of your work has [...]


Factors To Consider When Pricing A Project – Part 2

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Hi all, this is a follow up to a post I made not long ago about factors that we often forget to factor in when we price projects. See that post here: Factors To Consider When Pricing For A Project
Excerpt:
We all remember to bill for the design work we do and the skills required [...]


What Should You Include In A Design Project Proposal?

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Last week, we were asked for the first time to send over a detailed project proposal in response to an initial brief document; for a fairly large client. This was the first time we received this request: normally things flow in the normal sense of client contact – meeting – quote – project.
The first we [...]


Does a successful freelancer have to be a good sales person?

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When starting out, when your down in the trenches fighting against the colossal agencies and your fellow freelancing kin, do you have to be a good sales person in order to secure projects?
Do you feel freelancers need to be sales orientated? Are you a good sales person?

The internet has given clients information at their [...]


Interview With Will Kay of OddKingdom – Becoming Your Brand

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When first starting out in any of the creative arts as a freelancer or sole designer; marketing is one of the biggest concerns. Getting clients, letting people know that you exist. Many of us started out and drudged through the first year or so through referrals, family and friends and exhausting every contact we have. [...]


5 Essential Books For Running A Successful Freelance Design Business

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Christmas approaches as does the end of the year, below are 5 great gifts you can get yourself. These are books that I have personally read, so they definitely are receiving my full recommendation – full of tips and great answers towards running a successful business and making money from what you love doing!
1) The [...]


Should You Find a Niche To Stand Out From The Pack?

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This is a question that often comes up in my head, in my daily attempts at plotting on how to take over the design universe.. that surely it must be easy to top google and take over all the clients in the world if I find a niche. However, starting out, one might not have [...]


Competing Against The Agency – The Freelancer’s Epic Battle

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As a ‘noob’ to the freelance design industry in what I would consider a truly professional manner; I was somewhat naive as to how hard it would be to find clients. After the initial shock, I found myself confronted with one monumental competitor that seemed like Goliath; leaving me feeling like David (without his slingshot).. [...]


Resources: Sending Mass E-Mail Newletters

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After some time you are likely to have built up a fairly decent size list of people who are at least a little interested in your services or what it is you get up to. It is essential to keep these people informed about how your progressing, recent projects, pricing deals etc. An effective means [...]


When Meeting A Client as a freelance designer…

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When first starting out, the prospect of going to meet a client to discuss the project and work through the nitty gritty details can be a little daunting. This little list is just some things to make sure you have the predictable bases covered:

Firstly, I am just going to say remember that they are coming [...]