Understanding your website’s bounce rate can be the key between creating a more user friendly or profitable website. The 5 articles below should hopefully help you to do that:
Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn’t result in a subscription, the second might.
It’s obvious: Rankings and traffic do not mean much when the website visitors bounce off and you fail to convert them to buyers, subscribers or whatever you desire your visitors to do for you. Some industry insiders even suspect bounce rate to be a ranking factor itself already.
Why is your bounce rate an important thing to keep an eye on, and better yet what the heck is your web site bounce rate? I will answer those questions and let you know the best ways to lower your bounce rate and get people staying on your web site a little ‘bit longer.
Bounce rate is insightful because from the perspective of a website visitor, it measures this phenomenon: “I came; I puked; I left.” (OK, technically it also means the number of sessions with just one pageview.) While metrics like visitors show the number of people who came to your site, bounce rate will tell you how many of those people were unimpressed and left your site without taking any action (not even dignifying the site with a single click!).
A bounce is a one-page visit. “I came, I landed, I left.” Bounce Rate is the rate at which bounces occur, that is, the number of bounces on a page divided by the number of people who entered the site on that page.