Thanks to a smashing article on six revisions about setting up goals in Google Analytics - we delved further into the subject and found these great 5 articles to help you get to grips with just the same.
1.http://www.conversationmarketing.com/2007/03/google_analytics_tutorial_4_wo.htm
Almost 100% of those who’ve contacted me since I started doing these has asked for a presentation on using goals.
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2. http://sixrevisions.com/tools/google-analytics-in-depth-goals-and-funnels/
In this article, we’re going to delve into Google Analytics and start to tailor your account settings so you can get information you need much more easily. Google Analytics in Depth is my series of Google Analytics articles where we will explore Google Analytic’s beneficial features to help you get the most out of this powerful and free web tool.
3. http://blog.joshbaker.com/2009/01/15/using-goals-in-google-analytics-to-track-conversions/
A simple non-technical explanation is that Goals count the number of unique pageviews of a specific url that you predetermined during the Goals setup process. When a visitor reaches that predetermined page, Google Analytics increases the numerical count by one for that particular goal. A goal is incremented only once per single visit, so if a visitor during a single visit reaches that predetermined page more than once, the goal count is only incremented one time so as to not inflate your goal count.
4. http://www.business.com/guides/setting-up-goals-conversion-tracking-in-google-analytics-9181/
* Log into your Analytics account and make sure you are on the “Analytics Settings” screen.
* Under the desired website profile, select “Edit” under the settings column.
* Under the “Conversion Goals and Funnel” section, there are four spaces for setting up goals.
* Select a goal that has not been configured and select “Edit” under the settings column.
Conversions are more important than rankings – they are the goal. Sure, good rankings should lead to higher conversions; but being #1 should not be your first priority. Using Google Analytics, you have the opportunity to set up a total of four goals for each website (should you have multiple sites) to track your conversions.
Click the edit button on the Dashboard page in your Analytics. There, you’ll find all of the settings for your account. What we’re interested in are the Conversion Goals and Funnels.
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Great tutorial (I especially appreciate that your pace and voice are very clear).
Setting up the goals, etc. has been something I’ve been meaning to implement for awhile. This makes it seem much less daunting than it appeared when I just looked at it on the Google Dashboard.
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