10 Ways To Score and Evaluate A Client
My past two posts have covered how to deal with non-paying clients and clients who want to become the designer. Good clients do exists and for the most part form the majority of your clientele; in a book I read through the idea of evaluating your clients. Times are hard, sending christmas cards to the clients who are more valuable/reliable etc is a good way to prioritise resources. Give 10 points to each point your client satisfies, 5 if they are almost there and 0 if they fail miserably. Then add the score up!
By no means a bible, but it does seem to have some general application. Here are the 10 criteria I think you can judge them by:
- Is objective and consistent in terms of criticism, comments and concerns
- Pays on time, all the time
- Is appreciative of your talent, understands the time and effort your putting in
- Provides adequate deadlines or is prepared to compensate for tighter deadlines
- Demands the best from you, and knows when it is produced
- Has projects with well defined objectives and a comprehensible brief
- Does not ask for spec work
- Gives you room to exercise a degree of creative flair
- Actively refers you to other potential clients
- Doesn’t waste time in unproductive meetings/ web chats and is organised / prompt with content
Add the score up!
- A score above 90 – send them a card.. maybe a gift to..
- A score above 70 represents your bread and butter clients – keep them happy..
- A score above 50, send them the occasional follow up e-mail, maybe a lunch one every few months
- A score above 30, if they never talk to you again… your blood pressure will be okay. Refer them to a competitor
- A score below 30 – outsource their project to India!
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on Wednesday, November 11th, 2009 at 2:12 pm and is filed under Business, Commentary, Freelancing and tagged with Advice, Freelancing, organise, resource, Resources.
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10 Ways To Score and Evaluate A Client
My past two posts have covered how to deal with non-paying clients and clients who want to become the designer. Good clients do exists and for the most part form the majority of your clientele; in a book I read through the idea of evaluating your clients. Times are hard, sending christmas cards to the clients who are more valuable/reliable etc is a good way to prioritise resources. Give 10 points to each point your client satisfies, 5 if they are almost there and 0 if they fail miserably. Then add the score up!
By no means a bible, but it does seem to have some general application. Here are the 10 criteria I think you can judge them by:
Add the score up!
Related Posts: