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10 Ways To Score and Evaluate A Client

My past two posts have covered how to deal with non-paying clients and clients who want to become the designer. Good clients do exists and for the most part form the majority of your clientele; in a book I read through the idea of evaluating your clients. Times are hard, sending christmas cards to the clients who are more valuable/reliable etc is a good way to prioritise resources. Give 10 points to each point your client satisfies, 5 if they are almost there and 0 if they fail miserably. Then add the score up!

By no means a bible, but it does seem to have some general application. Here are the 10 criteria I think you can judge them by:

  1. Is objective and consistent in terms of criticism, comments and concerns
  2. Pays on time, all the time
  3. Is appreciative of your talent, understands the time and effort your putting in
  4. Provides adequate deadlines or is prepared to compensate for tighter deadlines
  5. Demands the best from you, and knows when it is produced
  6. Has projects with well defined objectives and a comprehensible brief
  7. Does not ask for spec work
  8. Gives you room to exercise a degree of creative flair
  9. Actively refers you to other potential clients
  10. Doesn’t waste time in unproductive meetings/ web chats and is organised / prompt with content

Add the score up!

  • A score above 90 – send them a card.. maybe a gift to..
  • A score above 70 represents your bread and butter clients – keep them happy..
  • A score above 50, send them the occasional follow up e-mail, maybe a lunch one every few months
  • A score above 30, if they never talk to you again… your blood pressure will be okay. Refer them to a competitor
  • A score below 30 – outsource their project to India!

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6 Responses to “10 Ways To Score and Evaluate A Client”

  1. [...] 10 Ways To Score and Evaluate A Client | Acuity Designs [...]

  2. a says:

    i wonder what does the last hint means, “A score below 30 – outsource their project to India!”?

    [Reply]

  3. Made me laugh, not many get gifts!

    [Reply]

  4. [...] addressing how to attract a higher quality of clientele you can significantly reduce the number of ‘problematic’ clients in the [...]

  5. Louise says:

    Great points, I would also be wary of clients with previous negative feedbacks. It is important to get to know your client better, so research them as they would also research you prior to assigning any work to you. Searching businesses by their names on search engines often yields various results, including any discussions or complaints from their previous customers or programmers.

    Louise
    Office Supplies

    [Reply]

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